Design Research & Writing
The design strategy process begins with understanding the core values & culture of a business and how the business would like to reflect itself. This information is typically captured in a series of focus groups, interviews, and surveys, soliciting user and management feedback.
Once captured, design strategy expresses these values & culture in a series of design principals intended to guide the ensuing architectural & interior design.
The design strategy phase deliverable includes a design guideline, including a “program” - a list of identified space needs - and recommendations on how to express brand via materials and aesthetics.
The program may include space needs like conference rooms, lobbies, or lounge seating area; a welcome kiosk, check-in counter, play area, or waiting seating in an airport; booths, 4-person tables, private dining rooms, or a kitchen in a restaurant, etc. Design recommendations may include a palette of colors and materials or sketches of key features like entryways or large gathering spaces.
A technology company spends 90 percent of its operating budget on staff. In a holistic approach to improving the workplace, we can make a small investment in peoples’ space and reap huge rewards in the overall impact on gross profit
Work looks different today. The abundance of more affordable technology and high speed networking capabilities has allowed knowledge workers the ability to be productive on laptops, smartphones, tablets, wearables, etc.
The connectivity resultant from social media has led to more transparency than ever before. Now that workers can see the inner workings of the companies to which they belong, they are want to engage with the founding processes of those places.
Health & Wellness
Wellness has been a hot-button issue in the global arena, percolating into workplace environments on many levels. As the workday gets longer, employees’ health and wellbeing are impacted by their workplace to a greater degree than ever before.
With 92% of Millennials reporting Live/Work balance as the top priority when considering a new job, it’s no surprise that as Millennials find partners and start families, workplaces that accommodate their family needs will stand apart from the rest in talent retention.