Research + Analytics
Analytics
Analytics are studies and reports focused on consumer/employee behavior as pertains to a given region, sector, client type, or other focal variable. Studies can be client-agnostic or a competitive analysis for a particular client.
As attracting new consumers or talent becomes more competitive, understanding user profiles, preferences and geographic trends help portfolio managers get an edge on responding to future demand.
Studies might answer questions like "Is my product or service filling the full tactical and emotional needs of my target customer?" "Am I targeting the correct consumer group?" "Where can I find a significant concentration of talented specialists in my industry?" The way we get the answers in analytics is by going out and doing the work. We research, count, ask, and read to figure out what there is to see and why we see it.
Sample Analytics Excerpts:
Innovation Consulting Lab Occupancy Analysis
This innovation lab was mid-implementation between old and new office. They were practicing various hybrid meeting & working schedules to see how hard they could or couldn't flex the space. This is study contracted Density to install doorway headcounters and keep track of how many people used each team room and when throughout the day.
Telecom CorporationPortfolio Utilization Analysis
A large telecom corporation was undergoing a major acquisition. The portfolio included 3 offices within 15 miles of each other. Each had specialty functions but not all were working for employees. We researched what was successful, what was holding associates back, and how to edit the portfolio to meet everyone's needs.
San Francisco SOMA DistrictRetail Demographic Study
This client was looking to start a business, catering to tech professionals in the South of Market neighborhood of San Francisco. Sequestered between the Caltrain and the Ferry building, and from Market Street to the ballpark, the SOMA district has become home to start-ups who were jaded by the valley and looking for the diversity that urban life can offer. Our client wanted to capitalize on their hunger for social contact and urban amenities! The questions of the study were: where is tech working and where is their foot traffic the highest?
Design Research and Writing
Design research is often the first step of a design overhaul - whether we're looking at digital product or a physical space. In many instances, however, it's a tool for market analysis or thought leadership.
Havana Hyde can do the legwork to find the right sources and references for your work, or collaborate on a white paper or research report in your area of expertise.
The design strategy process, when targeted towards UI/UX improvement, begins with understanding the core values & culture of a business and how the business would like to reflect itself. This information is typically captured in a series of focus groups, interviews, and surveys, soliciting user and management feedback.
Once captured, design strategy expresses these values & culture in a series of principals or tenets intended to guide the ensuing design process.
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